Email Campaigns

The reasons why customers are not reading your emails…

Okay, Tell me your collecting customer email addresses for future sales. But if your sending useless emails then read this post.

Emailing your past customers and potential clients is a very important tool you can use to bring in more people to your physical business. Your emails can also keep your company name front and center so people don’t forget about you and what you offer.

But with the number of emails people get these days and knowing they don’t read half of what lands in their in-bins, it becomes more important than ever for your emails to stand out.

That doesn’t mean using spammy subject lines or misleading titles to lure people in. It means using subject lines that have certain trigger words in them. This is crucial because if they don’t even open your email, there’s zero chance they’ll act on what’s inside.

The emails need to be formatted in such a way as to make them easier and quicker to read. There are simple things you can do to make the layout of your emails more inviting to read.

Did you know there are certain words you should not use in your emails or it will cause them to land in your subscribers’ spam folders? It’s pretty easy to avoid these words if you know what they are.

Your emails must have a purpose. Before you send one, make sure it has a call to action. This can be anything such as purchasing during your sale, contacting you for more info, visiting your website to do xyz, or coming in to your store in person for the abc event.

Writing emails is not that hard but crafting them so they stand out and get opened because the subscriber likes your emails is something else.

If you’d like to know my secrets to emailing success, just pick up the phone and call or simply send a reply to this email.

I look forward to talking with you.

What’s the best way to collect email addresses?

Collecting email addresses is an important part of your marketing that should be attended to as quickly as possible! But your sending useless emails?  Maybe?

Having the email addresses of your existing clients and potential customers means you can let them know when you have new services or products and when you’re having a sale. You can also communicate with them regarding”How To” explanations, answer frequent questions, and even let them know if your office is open during a snow storm. They won’t forget you if you send them periodic emails.

To collect emails from your brick and mortar location >

This is something you may already be doing. Have a sign-up form at the front desk or ask each customer after they purchase if they’d like to be notified via email. You might consider setting up a request form for this on your copy of receipts.

To collect emails from your website >

Put a signup form on your site and display it in a prominent place. This usually means “above the fold” where website visitors can see it upon landing on your site and before they have to scroll down. A signup form, once set up, does not require any handling from you.

To get people to sign up on the form, offer them something they’d like to have. It could be a free coupon, a report on how to do something they’d like to do (relating to your business), a quiz to see if they’ll qualify for something, or just about anything that can be sent automatically that’s of a digital nature.

If you’d like to talk about what would work best for you, I have experience in this area and have some great ideas. Call or reply to this email to discuss.